Before motion graphics video animation, let’s understand what is graphics? Graphics are drawing, data presentation, or art created on a flat surface.
For digital purposes, we use screens as a flat surface. Static graphics aims to inform, illustrate or entertain the audience.
The term “motion graphics” is very broad. But, in simple sentences, motion graphics are the movement of graphics that create an illusion. It can be designated to abstract animation, data visualization, and much more. Motion graphics are generally applied to video production and interactive applications design.
You can opt for Motion design when you’re aiming for the specific goal or the creative output as follows,
Motion Graphics are visually captivating. The style helps you create impactful narratives that tell your brand story with a different approach.
The versatility of Motion Graphics is a mixture of creativity and innovation. It gives you a number of design methods and imaginative frameworks with various motion techniques.
Making complex things simple. You need to simplify your complex product information for your customers. Motion Graphics helps you do the same in a very concise manner.
Animation & Motion Graphics, both are considered the same. But, in the context of the creative industry, they are actually different. Let’s have a look at the quick differences.
Animation generally involves the story and characters-led experience. It goes good with advertising or commercial videos where you’re selling an experience. Here, people tend to connect with the message you are trying to convey.
On the other side, when you are explaining the data or specific information in a critical way (something that doesn’t fall under the story approach), then motion graphics is the key for you.
Well, you don’t have to know everything. It’s our job to help you here. You just need to share a brief and what you want to achieve with a motion design video.
Create awareness for your brand. Humans are visual creatures. They remember visuals more than anything. Videos create a long-lasting impression on the audience. Shapes, colors, and elements get them associated with the brand. Brand logo, style & designs, and sound help them recognize the brand.
Starts Conversation. As a marketer, you need to tell a story. Videos work effectively when it comes to capturing audience engagements and taking feedback from potential customers.
Reaches Wider Audience. Capable to reach across the world in seconds. Creative motion graphics enables your brand to communicate with a wider audience, across the world.